About Us
We care about your organization and the people who contribute to its success every day
North Star Benefits helps employers use practical, proven solutions to improve healthcare.
ABOUT JACOB BEAN: Founder
Jake Bean, PT
Jake is a physical therapist who has seen firsthand how a broken delivery system wastes money and delivers low-quality care. Learning about Health Rosetta and the many others working to reform US healthcare convinced him he could no longer stand by. He founded North Star Benefits in 2026 to be a catalyst for change — to improve healthcare for employers, providers, and the employees and loved ones who depend on it.
When everyone’s interests point in the same direction, true win-win arrangements become possible. A patient with a knee injury wants to be seen quickly and get lasting relief. A clinician who spent years becoming skilled wants to be paid fairly and on time. Those goals fit together easily — it’s the misaligned incentives and unnecessary middlemen in between that get in the way.
North Star Benefits, LLC exists to help healthcare purchasers realize the power they have to reform this system and make excellent care available at a cost their organizations can sustain.
Jake is a Health Rosetta Certified Advisor, meaning he has taken an oath to avoid conflicts of interest, practice ethically, and be transparent about his compensation. As a Health Rosetta Accel member, he brings industry experts and proven resources to his clients.
Mission
Improving lives and strengthening communities through better benefit solutions.
Vision
North Star Benefits is helping create a better approach to employee benefits, one that supports healthier people, stronger organizations, and more successful communities. Our goal is to provide solutions that improve health, reduce financial strain, and help the organizations we serve thrive.
THE STANDARD WE LIVE BY
INTEGRITY – Honest | Responsible | Open
We believe in doing what is right, even when no one is watching. That means being honest, taking responsibility for our actions, and making decisions with openness and transparency.
CONNECTION – Listen | Guide | Support
We take the time to understand the people and organizations we serve. By listening first and building genuine relationships, we can provide better guidance and make a meaningful difference.
PEOPLE – Value | Respect | Care
People are at the heart of everything we do. We value each person’s strengths, ideas, and experiences, and we work to create an environment where people feel supported, appreciated, and able to succeed.
COURAGE – Challenge | Improve | Innovate
Improving healthcare and employee benefits requires a willingness to question the status quo. We look for better ideas, smarter solutions, and new ways to create measurable results for the organizations and people we serve.